Director of Marketing - Vitamins and Supplements

Position Type
Full-time
# of Openings
1
Category
Marketing
Shift
1st
Location : Name
Corporate Office
Location : City
Idaho Falls

Company Profile

"Enhancing the Lives of Those We Touch by Helping People Reach Their Goals”

Melaleuca has firmly supported this mission statement since our humble beginning in 1985. Everything we accomplish is done with an eye toward promoting the physical, environmental, financial, and personal wellness of those around us. Our focus has always been on wellness. By manufacturing and selling effective, high quality, natural, health oriented products we help people live more vibrant, healthier, and happier lives.  When you walk through the doors at Melaleuca, you can feel it immediately. This is The Wellness Company.

We have achieved consistent and profitable growth with our annual revenue consistently hitting over $1 billion dollars. We now have over 4,000 employees and operate in 19 countries around the world.  Melaleuca is positioned to grow even more rapidly in upcoming years. 

Overview

Reporting to the Vice President of Marketing the Director of VFL Marketing will help architect the future vision of the VFL - Vitamin and Nutritional Supplements category and implement a cohesive and overarching marketing strategy for all of Melaleuca’s supplements and individual vitamin products both domestically and internationally.  This leader will work closely with the VP of Brand Marketing in building and creating a developmentally inspired products and brand for the Melaleuca Community and Marketing Team. He/She will be a marketing strategist, brand steward and creative leader who will ensure direct communication with the consumer to protect and preserve the brand integrity via outstanding and differentiated product development, grass roots and customer adapted media and consistent creative merchandising.

Responsibilities

 Key expectations include:

  • Leadership of the annual Marketing Plan and process: Developing and leading the implementation of an integrated global marketing strategy and plan across VFL supplement and individual vitamin product categories to drive business decisions grounded in consumer insights.
  • Determine the strategic role of each marketing element and each product line
  • Integrate the marketing plan with the sales plan to form one overarching plan.
  • Create a shared accountability with the Vice President of Brand Marketing relative to company revenue and profit targets.
  • Develop and drive Marketing execution strategies: Bringing a highly developed professional approach to the marketing function via use of consumer insights, developing research and segmenting the consumer and customer needs, further identifying the key elements for consumer/customer acquisition and the deepening of the experience across each product line.
  • Building the brand (positioning, creative, communication, etc.)
  • Generating consumer trial, repeat, and loyalty
  • Creating web based consumer influence
  • Strengthen product lines (strategic role, positioning, profitability, etc.)
  • Drive product innovation and product system innovation by driving consumer insights as well as enabling and applying Consumer Relations expertise.

 

 Additional Responsibilities:

  • Injecting Consumer Insights, Marketing Plans, into the planning process used by other departments
  • Sharing Consumer Insights, Marketing Plans with the Melaleuca Community
  • Working closely with the Brand Manager of Peak Performance Packs, VPs of Sales, VP of International and Product Development on growth creation strategies
  • Participation in key customer meetings and sales meetings

Qualifications

To be a good fit for this opportunity you will have:

The Director of Marketing will be a strong leader of people with an open and direct style who practices participative management, adaptability and team building; they will strive for continued personal development and growth. Specific industry experience in managing one of the following categories: Health and Wellness, Sports Nutrition are a preferred skill set.  Multi-channel experience is critical; ideally direct, customer service orientation in Mass Market, Grocery, Internet, and Natural Food channels is preferred. In addition, the individual will have successfully influenced and worked with resources across cross functional departments including Sales, Customer Marketing, Operations, and Finance.  He/she will possess over 8 years of progressive marketing experience in more challenging and fiscally responsible positions.

 

 Professional Experience required:

  • At least 8-12 years of total Marketing experience in Consumer Packaged Goods (consumables) with deep subject matter expertise around vitamins and supplements.
  • Educational Background, Bachelor’s degree required
  • Strong communication skills (written and verbal); the willingness to travel as needed


Just as important as your experience and skills will be the following characteristics and competencies:

  • A natural orientation for continuous improvement and problem solving.
  • A collaborative approach and willingness to engage in an environment of active idea sharing.
  • Sharp organizational skills and the ability to multi-task in a fast-paced environment.
  • The ability to produce consistent quality under deadline pressure while paying careful attention to detail.
  • Self-motivation and a strong sense of ownership and accountability.

Why Melaleuca

Melaleuca is one of the leading Health and Wellness companies in the world. We manufacture and distribute nutritional, pharmaceutical, personal care, facial care, home hygiene, and other wellness products and distribute them directly to the consumer through a full-service catalog and Internet shopping system. We carefully craft products used every day with the highest standards of safety, health, and wellness in mind.

This revolutionary system is changing the way hundreds of thousands of people shop by eliminating middlemen and reducing marketing and distribution costs. This enables the company to spend more on research and high-quality, ecologically-sensible ingredients, while maintaining reasonable prices.

Great cultureFlexibility is a must in this position; you'll become a part of a fast-paced team dedicated to a feel-good lifestyle brand dedicated to changing lives. Like the rest of Melaleuca, we are proud to be part of a values-driven organization that treats employees with respect. Our employees and their families enjoy company parties and countless discounts around the community. We implement a very real open-door policy, and all employees are on a first name basis—it feels more like a family than a multi-national corporation.

Safe, uncrowded, affordable - nestled in the heart of beautiful Eastern Idaho, Idaho Falls is a prosperous and vibrant community, as well as the gateway to recreational paradise. This unique setting provides numerous opportunities for total wellness -- social, physical, financial, and emotional. If you love outdoor activities, this is the place for you, with the Snake River running right through town, the Rocky Mountains dominating the horizon, and Yellowstone less than a 2-hour drive away.

Excellent compensationin addition to a competitive wage, we offer comprehensive benefits for our full-time employees that include all you would expect plus some remarkable surprises, such as a longevity bonus. Right here on-site, we provide a fitness center, free concierge service, and an employee restaurant.

 

The next step is yours. To apply today, click on the "Apply" button below.

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