Digital Optimization & Personalization Manager

Melaleuca, The Wellness Company, is a multibillion-dollar global ecommerce company recognized as one of the best places to work. We are proud to be named one of America's Best Employers by Forbes and one of America's Most Trusted Brands by USA Today. We are seeking a strategic and data-driven Digital Optimization & Personalization Manager to lead the execution and continuous improvement of personalized experiences across our website and digital ecosystem. This role will focus on aligning personalization strategies with business goals, optimizing customer journeys, and driving measurable results through testing and targeting. As a leader in wellness products, we are committed to providing an exceptional digital experience that reflects our brand's values and helps our customers achieve their wellness goals.

Key Responsibilities:

• Develop and implement digital experience personalization for Melaleuca.com visitors to drive customer engagement, acquisition, and retention.

• Partner with Marketing, Sales, Customer Care, Digital Marketing, and Product teams to align personalization and optimization initiatives with company goals and customer lifecycle strategies.

• Manage product recommendations, dynamic content, and targeted messaging to deliver relevant, high-performing experiences.

• Own the personalization roadmap and content calendar to coordinate executions and avoid audience overlap.

• Lead A/B and multivariate testing efforts to continuously improve performance and inform future strategy.

• Ensure proper targeting logic and data integration across platforms and tools.

• Stay ahead of personalization and optimization trends, tools, and emerging technologies.

Qualifications:

• 3–5 years of experience in digital marketing, ecommerce, or digital product management, with a strong focus on personalization and testing.

• Experience with personalization and testing tools (e.g., Adobe Target, Optimizely, Dynamic Yield, Insider, etc.).

• Proficient in interpreting analytics and using data to drive decision-making.

• Excellent collaboration and communication skills, with a strong ability to manage cross-functional projects.

• Strategic mindset with strong attention to detail and execution.

Why Melaleuca?

At Melaleuca, our mission is to enhance the lives of those we touch by helping people reach their goals. This mission extends to our employees, and our efforts have been recognized by major national publications. Forbes has named us one of America's Best Employers, and USA Today has recognized us as one of America's Most Trusted Brands. We are a financially stable, debt-free, multibillion-dollar global ecommerce company dedicated to helping people live healthier, more vibrant lives. Join our team and be a part of a company that is making a positive impact on the lives of families worldwide.

Keywords: Digital Optimization, Personalization, Digital Marketing, Ecommerce, Digital Product Management, A/B Testing, Multivariate Testing, Data Analysis, Customer Experience, Adobe Target, Optimizely, Dynamic Yield, Digital Strategy, Website Optimization, Customer Journeys, Analytics, Cross-functional Collaboration, Forbes, USA Today.